When we launched Chasing Windmills three and half years ago, we presented our vision of this little adventure together. We began by saying:
We are makers of merino wool children's wear. But our vision does not end there. We will never be content merely to produce a good for consumption. We succeed when we capture the adventurous spirit of childhood through the natural goodness of merino wool.
Fast-forward to the present, this vision still sustains us, still motivates us, still encapsulates who we are and what we seek. We have never wanted to be a transactional business that sells a good for conspicuous consumption. We sought to establish a deeper and more meaningful connection with you, our supporters, our customers, our fellow travelers on the journey of life.
We believe in the joy of using a well-made product. We believe in forging a connection to Mother Nature’s goodness by trusting her to clothe our children.
When you look back upon Chasing Windmills, we hope that you remember the family ski trip (in which your kids stayed warm in their merino base layers); we hope that you remember the restful nights of sleep (in which kids rested comfortably in their super soft merino); we hope that you remember the peace of nature’s gifts.
You see, to us, the joy is always found in using, not just acquiring, something that is true, beautiful, and good. The joy is in the adventures ahead.
We thank you all, our supporters, for bringing our merino on your adventures, for making us a small part of your very big journeys.