Our love for merino wool springs from our appreciation for Mother Nature’s goodness. Engineered by nature’s patient hand, merino is super soft, temperature-regulating, antimicrobial, and moisture-wicking.
With these gifts, however, comes great responsibility — for the sheep, the land, and the ranchers. Since the first days of Chasing Windmills, we’ve sourced our fabric from Responsible Wool Standard-certified ranches where pasture-based sheep roam freely in mountainous New Zealand and Australian meadows. Importantly, these RWS merino ranches meet strict animal welfare, environmental, and economic sustainability standards.
The RWS is a voluntary global standard, subject to independent auditing, that promotes the “welfare of sheep and the land they graze on.” Their mission is to “provide the industry with a tool to recognize the best practices of farmers; ensuring that wool comes from farms with a progressive approach to managing their land, and from sheep that have been treated responsibly.”
From protecting soil health and biodiversity at merino ranches to ensuring the humane treatment of sheep, the RWS allows consumers — and brands like us — to identify conscious companies in the merino wool supply chain.
Our clothing choices matter. They reflect our values, our aspirations, our visions.
We are grateful to you — our customers — for supporting our vision for a responsible merino wool kid’s wear brand.