winter shipping break

Our shop is on a winter shipping break through January 2nd, as we take a chance to soak up the goodness of the holidays with our family.  So what does that mean for you all?

USPS First-Class/Standard shipping is on us for all domestic orders during placed during our shipping break (December 21 - January 2).  All U.S. orders will ship out, via USPS First-Class/Standard, on January 3.

And for our international friends, you'll save $5.00 off of your usual shipping costs during the winter shipping break too. A little something for everyone.

To save on shipping during this break, use promo code: HOLIDAY

We hope you and yours are enjoying the holiday season too!  And good news — we're also working on a restock of our thermal long johns in windmill prints, to be released in January…so stay tuned!

With gratitude,

Sarah & JP (Co-Founders)

Hazelnut Gnomes - a Handcraft

Every year, I like to craft something special for my little ones’ stockings- there’s just something satisfying about using your own two hands to create precious treasures. Handcrafts have a way of making me feel productive, yet at the same time not busy- a glorious feeling for this time of year! And creating with natural elements lends a certain beauty and warmth that sparks such appreciation for all that is around us. Plus, who can resist any cutie wrapped in wool?! These can be whipped up in no time and ready for stockings, nature tables, and little hands just waiting for a cute and cozy little friend. Thank you to our kindergarten teachers for teaching me to make these! They always have the best ideas :).

What You Need:

-  scissors
-  wool felt
-  hazelnuts with shell on (I had to call a couple grocery stores around me before I could find them in shell!)
-  small wooden beads
-  thin string or yarn
-  hot glue

Instructions:

-  Cut wool felt into small long rectangles - about 3 inches in length x just over an inch in width
-  Cut string/yarn into 8 or 9 inch pieces in length
-  Hot glue wooden bead on top of hazelnut point- the hole of the bead should sit right on top
-  Hot glue felt piece on top of bead- I allow for a little more felt in the back to create the pointed hood
-  Put a dab of hot glue inside the back of the hood, and pinch the felt together to create point
-  Tie string/yarn around with a simple bow
-  Trim yarn to desired length

It’s also possible to sand the bottoms gently with sand paper if you want them to stand up! That’s a bonus for high-achieving crafters ;).

Enjoy all the stories, imaginary play, and cheery cuteness that these create!

Our Vision as a Conscious Company

When we launched Chasing Windmills three and half years ago, we presented our vision of this little adventure together. We began by saying:

We are makers of merino wool children's wear.  But our vision does not end there.  We will never be content merely to produce a good for consumption.  We succeed when we capture the adventurous spirit of childhood through the natural goodness of merino wool.

Fast-forward to the present, this vision still sustains us, still motivates us, still encapsulates who we are and what we seek. We have never wanted to be a transactional business that sells a good for conspicuous consumption. We sought to establish a deeper and more meaningful connection with you, our supporters, our customers, our fellow travelers on the journey of life.

We believe in the joy of using a well-made product. We believe in forging a connection to Mother Nature’s goodness by trusting her to clothe our children.

When you look back upon Chasing Windmills, we hope that you remember the family ski trip (in which your kids stayed warm in their merino base layers); we hope that you remember the restful nights of sleep (in which kids rested comfortably in their super soft merino); we hope that you remember the peace of nature’s gifts.

You see, to us, the joy is always found in using, not just acquiring, something that is true, beautiful, and good. The joy is in the adventures ahead.

We thank you all, our supporters, for bringing our merino on your adventures, for making us a small part of your very big journeys.

Hello Colorado! Starlight Market Is Back!

To our supporters and friends in Colorado: we invite you to visit us on November 10th at The Kitchen Denver for our third annual Starlight Market. Hope to see you there!

Minimizing Our Footprint

Footprints.

For kids? They’re cute. For apparel brands? Not so much.

That’s why we actively seek to minimize our footprint on Mother Nature in developing, manufacturing, and shipping our merino apparel worldwide.

Our story starts with merino sheep living in free-range pasture-based ranches in New Zealand and Australia—all of which are Responsible Wool Standard certified, meaning that each individual ranch meets strict animal welfare, environmental, and sustainability standards. By partnering with ranchers who care deeply for their land and their sheep, we dedicate ourselves to a healthy ecosystem.

This dedication extends to our New Zealand-based fabric supplier who transforms the shorn sheep fleeces into beautiful rolls of super soft merino jersey. Our fabric provider is a Bluesign Systems Partner, evidencing their commitment to ecologically sound manufacturing principles.

Since 2016, those merino fabric rolls have gone to our worker-owned manufacturing partner in North Carolina to expertly prepare the finished garments. By spreading opportunity through needle and thread, our manufacturing partner is working to revitalize the once-booming Carolinas Textile District.

And then comes the packaging. If you’ve ordered from us before, you know that we embrace the ethos of beautiful simplicity in everything we do — from the design of our apparel to its packaging going out the door.

We simply wrap up our long johns and short johns with premium Italian cotton ribbon — letting the beautiful garment, rather than excess packaging, speak for itself. We then use recyclable lightweight kraft paper to protect the garments inside the polymailer or, for bigger orders, cardboard box.

About those polymailers and cardboard boxes. They are 100% recycled content, all post-consumer material, and recyclable. 

Over the past three years, we have shipped bundles of merino goodness to all fifty states and over two dozen countries. To minimize the environmental impact of shipping worldwide, we purchase annual carbon offsets to ensure that renewable energy projects and greenhouse gas-capture projects offset the impact of these shipments.

And so, when a box of merino goodness arrives on your doorstep, you can rest assured that we’ve thought a lot about our footprint. We are a company born from a deep respect for Mother Nature’s gifts. Caring about how we treat her is paramount to our mission.

The Spontaneous Joy of Play

“Will you play with me?” It’s perhaps the most quintessential question of childhood. And it’s the question our little boy asked his uncle during a recent family gathering. 

“Sure! What do you want to play?” came the reply.

An expression spread over our little guy’s face, as if to say, “Oh, wow, I have no idea. I hadn’t got that far yet.” After a pause, he said, “Just run around and play!”

And so they did. Our little girl joined in the fun too, as their uncle chased our kids with bursts of laughter ensuing. Evidently, they decided to roam around and mimic the roars of prehistoric animals, including sabertooth cats and woolly mammoths. They loved every second of it.

Watching my kids chase their uncle, it struck me: this joy just happened spontaneously. It was not planned, researched, or analyzed. It just started with a simple decision: let’s play.

Kids don’t feel the need to have all the answers. Life washes over them, and joy flows naturally.

As grownups, we sometimes forget the wisdom of our youth. We fall into the trap of thinking that, for life to be fruitful, we must plan every hour of every day. Our overreaching minds tell us that we must have all the answers before taking the first step.

To a certain degree, we are right. We have to plan for work and home responsibilities. After all, dinner has never prepared itself.

But we can also embrace the wisdom of our children too. There are moments, everyday, when we can simply play, when we can embrace the present without knowing the future, when we can take the first step in a journey without a specific destination in mind.

If only for a few moments, we too can discover the joy and freedom that our children cherish.

summer shipping break

Our shop is on a summer shipping break through August 14th, as we take a chance to soak up the goodness of summer with our family.  So what does that mean for you all?

USPS First-Class/Standard shipping is on us for all domestic orders during placed during our shipping break (August 7-14).  All U.S. orders will ship out, via USPS First-Class/Standard, on August 15.

And for our international friends, you'll save $5.00 off of your usual shipping costs during the summer shipping break too. A little something for everyone.

There's no promo code necessary (the shipping costs are zeroed out for our US customers and discounted for our international customers at checkout).

Hope you and yours are enjoying the summer too!  Oh, and stay tuned...we're also working on some new styles, including our thermal long johns, to be released this Fall!

With gratitude,

Sarah & JP (Co-Founders)

Camping with Kids - Tips for the Novice Family

We understand. It can be daunting to plan a camping trip with kids. Transporting food, water, shelter, sleeping bags, clothing, sunscreen, bug spray, and other survival basics to the woods is a challenging task—even without a kid or two running around.

Although we aren’t exactly “camping people,” we have camped every summer for the past four years with our kids. At times, we love the idea of camping more than the act itself - sweating profusely under the sun as you set up your home in the wild, swatting at the bugs, and sleeping on hard ground can be challenging! But it's nothing that parents can't handle. After all, we are PARENTS-- well trained in sleep deprivation and plenty of discomforts ;). And it's all worth it.

It’s worth it for those moments when your kids immerse themselves in nature’s tasks perfectly suited for childhood — scrambling up and down little boulders, inspecting logs, digging in the dirt, and exploring what’s around the next bend. It's worth it as they fall asleep as you read a bedtime story with the glorious sunset shining into your tent. It's worth it when they wake up and tell you "I want to camp for 100 days!" It's worth it when the company of each other is all you need, away from life's busy distractions.

To help get you on your way to immersing yourself in the great outdoors as a family, here are a few tips for that first camping trip:

* Car camp. While a remote, beautiful camping spot to call your own would be ideal, hiking in with kids and gear to find it may not be all that realistic, especially for the novice! We've done all of our camping at car-accessible sites. Drive right up to your home in the woods and avoid having to lug all of your gear very far!

* Use Hipcamp. It is still possible to find that secluded spot - this summer, we camped in someone's 23- acre backyard! Browse your area on Hipcamp, which is like an airbnb site of land. You can find unique experiences on ranches, privately owned land atop a mountain, farms, nature preserves, etc.

* Avoid a bright tent. If you’re in the market for a tent, stay away from bright colors! It's expected that bedtime will be a bit later with the sun streaming into your tent and wake-up time a bit earlier. However, if your tent is bright yellow, those stimulating colors can make sleeping that much harder. Brightly colored tents just catch and hold onto that light, making it seem brighter inside the tent than outside.

* Practice setting up your tent. Do a test run of setting up your tent before you leave the comforts of your home. Your kids will love seeing a tent pop-up in your backyard and will get them super excited for their adventure ahead. This way, you will know exactly how to pop up your tent before you get to your camp site, taking a bit of stress and unknown out of the picture. The first time I set up our tent in our backyard, I made a mistake with some of the poles, and actually ended up puncturing a huge hole in our tent roof. That would have been a bummer if it had happened in the woods...

* Prepare meals ahead of time. This year, there is a fire ban in much of Colorado. Since we don't have a camping stove, we brought food that was all ready to eat, like pasta salad, sandwiches, raw veggies and fruits, etc. Although cooking over the campfire is super cozy and can be a big part of the camping experience, we were forced to forgo that luxury. Food in the outdoors will still taste extra tasty even if it isn't hot over the fire!

* Exercise those muscles in letting go. On our last camping trip, our five-year-old twins decided to dig a hole with pointy sticks. They worked on this whole for about 45 minutes and were covered in dirt — literally from head to toe. I was about to tell them to stop getting so dirty; after all, we didn’t have a shower to rinse them off before bed. But then it hit me: we’re camping…we’re supposed to be dirty!

* Have your kids set the itinerary. Naturalist philosopher, Henry David Thoreau, described his childhood occupation as a “self-appointed inspector of snowstorms and rainstorms.” Kids have an uncanny ability to find the good stuff in nature and to let their senses guide them on adventures. Sure, we have to set rules and boundaries as parents, but we also have to remind ourselves to step back sometimes so as to let our kids step-forward (and, in the process, show us the good stuff from nature!). Free to be, your little explorers will surprise you in their ability to adventure in the wild!

* Wear merino. Of course you knew we would say this, right? But really, you want your kids to be comfortable. Since merino is temperature regulating, quick drying, antimicrobial, breathable, and super soft, it keeps your kids comfy day and night. Bonus- avoid bringing one less outfit for the day time! Our kids slept in their merino long johns, and then woke up the next morning all ready to explore the woods.

Here is our packing list we used to load up our Subaru. With car camping, although it is easy and tempting to throw in anything and everything, we like to remind ourselves that we are not moving to the woods. Use the opportunity to let go of some of that dependency on convenience, and prepare to be amazed at how you can get by with less.

• tent
• sleeping pads
• sleeping bags
• small pillows
• mallet (makes it easier to get those tent stakes into the ground)
• small shovel (if your campsite does not have an outhouse!)
• cooler with ice
• food & snacks
• a couple of large water jugs
• water bottles
• paper towels
• compost and trash bags
• utensils and bowls
• flash light
• basic toiletries (toothbrush, toothpaste, toilet paper)
• wipes
• Gathre mat and/or basic camp chairs
• rain jackets
• sunscreen and bug spray
• bedtime book
• merino wool baselayers and clothing (VERY important ;)!
• your kid's favorite blanket or stuffed animal (for nighttime snuggles)

Did we forget any essentials? Let us know your go-to's and tips!

And one last bit of inspiration, courtesy of John Muir: "Climb the mountains and get their good tidings. Nature's peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop off like autumn leaves."

Summertime with Kids

It's the first official week out of school and "mom camp" as my kids call it has officially begun. As a work-at-home parent, summer break equally excites me and worries me at the same time. As I think about these fleeting years of them growing too big too quickly, I look forward to cherishing these days together making memories under the sun. At the same time, as one that thrives on routine and rhythm, the complete openness of summer break has me feeling unsettled and nervous!

Our kids will often wake up and wonder what day it is- "Is it soup snack day at school? Is it church day? Is it swimming class day?" Having some consistency week to week provides them (and me!) with a sense of security. When we paint a mental picture of the day for my kids, it prepares them to be resilient, open, and eager for the little adventures ahead.

At the same time, I want them to be able to use this summer time to explore their little hearts out, filling their cups with what speaks to them. I also want to avoid over-scheduling them and instead give them plenty of room to direct their own play. Someone asked us this past weekend-  "what are you goals for the summer?" Have fun was the best answer we could muster! But as a I reflected, it hit me: our goal is to find the balance between rhythmic routine and free-spirited exploration.

So, for this summer, I have mapped out one overall "to-do" for each morning of the week, providing a general rhythm to our schedule. This will be a loose routine for us to follow, and then we fill the remainder of our time with free play, bike riding, swimming, exploration, handcrafts, and enjoying the extraordinary gift of the ordinary day. Our week will look something like this:

Monday - grocery store errand
Tuesday - swim class
Wednesday - outing or playdate
Thursday - explore nature
Friday - pool time

For the afternoons, I also sat down with our two 5-year-olds and brainstormed our bucket list for handcrafts they might want to make and summer treats to test out in the kitchen. We've stocked up on some supplies to make a multitude of handcrafts with, available to them when they are eager to create. Our art cabinet contains:

- watercolor paints and paper
- fabrics
- yarns
- wool roving
- feathers
- dried flowers from spring and moss
- sea shells
- glass "jewels"
- acorn caps
- sun paper
- sewing needles, hot glue, scissors, etc

To see what we may be crafting or creating in the kitchen, I've finally started using that fancy pinterest app ;), and you can see here what we have on our bucket list. Having many of the supplies on hand already has given me some feeling of preparedness, while also allowing for spontaneity to create when they so choose.

With a little luck and patience, we'll find the right balance between rhythm and free-spirited play this summer. Here's to you and your little adventurers this summer too!

PS The book "Play the Forest School Way" has given me many ideas for nature-based play and I always rely on it to help me through school breaks!

To Wild Places - Traveling with Kids

We've been dreaming of our summer adventures ahead, and realized what all of our favorite past vacations with our kids have in common- the wild. Those places where it's just us, natural beauty, and the fresh air. Peter Stark, author of "The Last Empty Places", spoke of our favorite environmental philosophers John Muir and Henry David Thoreau - “From the time they were young, they felt an urge to seek out these wild places, to explore them, to ramble through them, to love them. In some ways, it was a search — as it’s been for me — for a childhood paradise lost, to recapture those exciting jaunts through woods and fields and streams.” This is what calls us, to share the free spirit and beauty of Mother Nature with our children. And so, if this is something that calls you too, here are some of our favorite trips with our children, where we were able to share that meaningful connection to each other and the natural world. 

Bozeman, Montana

This charming carriage house was named the "Best Airbnb" by Outside Magazine. With its own creek on property, hiking trail to a stunning 50 acre plateau with a view of 5 mountain ranges, and aspen grove, they had us at "free to roam anywhere on the land, commune with cranes, elks, owls, eagles." We've been seeking out these one of a kind, no frills but totally unique experiences and this place is a true memory maker. Note: there is only one queen bed. We both packed sleeping bags and the owners were very accommodating to our family of 4. So it's kind of like glamping in a way ;)

A walk through the field on the plateau above the carriage house

OJAI, CALIFORNIA

Sorting pebbles :)

With it's relaxed vibe, small town charm, and access to abundant natural beauty, Ojai would be at the top of our destination list all by itself. But, throw in a stay at Caravan Outpost, an oasis on the edge of town with 11 airstream trailers, and we'd visit here again and again. The staff is super knowledgeable about the area and has great recommendations for good food and fresh air. And, we were spoiled with s'mores, every. single night. Grab the Diego trailer if you can - it has a small bunkbed that your kids will obsess about.

Little explorers

CAMPING - ANYWHERE

Sand Dunes National Park Campsite, Colorado

We admit it. Sometimes we like the idea of camping more than the actual camping. Bugs, rain, unnerving nighttime noises from critters…it can be a trying experience. But there’s something uplifting about adapting to a new environment and venturing away from the comforts of home. For the past three years, we've made sure to pitch a tent at least once a summer. We've learned that in camping and in life, the rough spots sometimes pave the way for happiness. And I can say that with every camping trip we've had, happiness was surely made. Read more here for some of our tips for camping with kids. 

While campsites are great, we've recently found some bucket list places to camp on hipcamp. You can stake a spot on someone's private property for truly out in the wild experiences.

Going her own way. We tend to go the opposite direction of all the people. There was a steady stream of hikers, all on the same path making their way to the highest dune. We opted to go our own way; it may not have been the highest peak, but the wildness was hard to beat.

Can't beat that tent view

Learning to Love Nature Through Senses

I never realized how much I love the arrival of spring until I became a parent. Kids notice the good stuff.

Last spring, our kids showed us how our flowers close at night and open as the sunlight’s warmth reaches them. 

This spring, they excitedly run outside and show us which new flowers emerged—tulips, daffodils, and wild flowers popping up with spring. They lead us on “nature walks” through our neighborhood, pointing out the new flowers and bending over to smell them.

They also love to trick us into smelling a popular flowering tree in our neighborhood that, well, does not smell sweet or pleasant! They laugh as we crinkle our noses.

I love spring as a parent because I see so clearly how our kids live through their senses. They gently touch, smell, and gaze at spring’s flowers. They dig in the dirt, finding worms in healthy soil.

As grownups, we often live in our minds, not through our bodies as our children do. Their senses guide them on little adventures, letting them see and smell and touch nature’s goodness. Spring offers a chance for us parents to experience the world through our senses too. Our kids rekindle something within us that is both familiar and inspiring.

And yet, as parents, we also worry about nature—specifically, our collective impact upon the air we breathe, the water we drink, and the environment for which we care. We wonder what kind of natural world we are leaving to our children.

However, we have chosen not to burden our kids with this reality just yet. They are young, and we believe that they will learn to care for the environment by learning through their senses as kids.

Sure, we teach them about composting (“Isn’t it amazing that our banana peel will turn back into healthy soil for other plants to grow?!”), recycling (“They’ll be able to make something new out of this!”), and the outdoor mantra of leave-no-trace (“Other people will be able to enjoy this field of wildflowers too!”).

But we don’t burden their little minds with fatalistic notions of what is happening to our natural world—not yet at least. We teach them that Mother Nature is delicate and yet resilient too, pointing out that our tulips survived the spring snowstorm. And we let them learn for themselves, through their senses, just how majestical Mother Nature truly is.

As they grow up, they will learn all about the challenges we collectively face as a species living on Planet Earth. And perhaps they will inspire solutions and effect changes in how we live and interact with the natural world.

But in the meantime, they are learning to love nature with all their heart. And for us, that’s a great start.

Keeping Our Waterways Free of Micro-Plastics

We are stewards of the land and seas, if not for ourselves, then certainly for our kids. The small choices we make today affect the natural world that our kids come to know and love.

Everyday as parents, we collectively have the power to make decisions that will benefit our children and their relationship with nature. We are grateful for Mother Nature and respect her gifts.

And so, we bring reusable bags to the grocery store instead of using single-use plastic bags; we carry reusable water bottles instead of drinking from disposable plastic bottles; and, on a pleasant summer’s day, we bike to the farmer’s market instead of driving.

In the grand scheme of things, it may seem like these small choices don’t really matter. But the truth is that a waterfall begins with a single drop of water. Together, our small choices make a big difference.

The clothes we wear represent one of those small choices with big impact. According to a recent report, synthetic plastic-based fibers, such as polyester, are becoming ubiquitous in our clothes—and our waterways.

From 1992 to 2010, demand for synthetic clothing jumped 300%. When we wash these synthetic garments, micro-plastics (that is, tiny pieces of plastic) break free from the garment and go down the drain. 

Eventually, those micro-plastics make their way to our oceans. Approximately one-third of the annual 1.5 million tons of micro-plastics come from washing synthetic clothing.

Thankfully, merino is different. Naturally biodegradable, merino wool returns to the Earth. When micro-merino-fibers go down the drain in the wash, they breakdown and become one with nature again. In fact, if you were to bury a merino wool t-shirt in the ground, it would take just nine months for the soil to reclaim the merino fabric!

And so, when we dress ourselves and our kids in merino in the morning, we act as faithful stewards of the land and sea. It may seem like a small choice but, when multiplied across hundreds and thousands of families, it makes a big difference.

Simple Ways to Live with Mama Earth in Mind

April is Earth Month. Really, we think every month should be Earth month, or Earth year, or Earth day. It's the planet we live on and our children live on, after all. But we'll take the designated Earth Month and any other opportunity we can to share a conversation about this precious planet and refocus ourselves on living sustainably. Here are some simple ways to celebrate the Earth and share our appreciation of Mama Nature with our children:

1. Grow a garden. Not only will your kids love chomping on fresh veggies right out of the garden, but it really is something you can enjoy all summer long -- from the digging of the dirt, to planting, watering, and watching things grow -- it's pure childhood magic! Plus, eating locally grown doesn't get much more local than your backyard.

2. Plant a tree - good for the land and the air! And create some shade while you're at it.

3. Take a walk, run, bike ride, skip, etc. instead of hopping in the car. You get to hold hands too instead of smiles in the rearview mirror. Put those sneakers to use, get some exercise, soak in some vitamin D, and save on fuel and the carbon emissions.

4. Wear merino! Of course we have to list this ;). But truly, as a natural fiber, merino wool comes from nature and will return to nature. At the end of its life, merino fibers can biodegrade in approximately 9 months, compared to its synthetic imitators which take 30-40 years! Merino is also naturally anti-microbial, so it doesn't hold in odor like synthetics can -- which means less washing is required and another win for Mama Earth.

5. Line dry clothes. Save on that energy bill, be gentle on your clothes, and let that breeze do all the work. Plus if you're wearing merino as outlined in #4, they'll dry super fast too thanks to the quick drying nature of the wondrous fabric. (If you don't have the space for line drying, note that our merino is tumble dry low-able too;).

6. Compost. If you're not brave enough to compost yourself (we aren't!), check with your local trash & recycling service to see if they offer a compost collection. Denver made it easy for us to cut our waste down, which only requires us to pay a little extra and then simply separate out organic material like yard debris, food scraps and non-recyclable paper and place them in a different bin instead of the trash. The organic material collected is sent to a commercial facility where it gets turned into a high quality soil amendment known as compost. Our kids are even in the habit already of composting and recycling, and habits like this last a life time.

7. Avoid using single use plastics.  Let's cut down, or cut out altogether, our reliance on things like straws, water bottles, plastic food wrapping, etc. that only get used once and then end up in the trash. We started using these bee's wraps for food storage instead of plastic -- they're cute too!

8. Purchase carbon offsets. Every year, we calculate our carbon footprint for our home and business energy use as well as our shipping, and then purchase carbon offsets from TerraPass.  The carbon offsets are used to fund renewable energy projects and capture greenhouse gases.

9. Hike in the mountains, splash in the ocean, walk in the woods, frolic in the fields.  Nothing stirs up an appreciation of the Earth like getting outside and enjoying the natural beauty of the world. When we share this with our children, we can't help but think that they'll continue leading us on this journey to celebrate and protect this planet we get to be a part of.

We're always looking for ways we can do more -- we'd love to hear your ideas that you share with your family!

Pictured above: "Here we Are, Notes for Living on Planet Earth" by Oliver Jeffers, sneakers Smallbirds Wool Runners (yes, shoes made out of merino!), and merino wool short johns for sleep and play by yours truly.

Our Vision on Mom & Pop Small Business Day

When we launched Chasing Windmills in 2015, we shared the vision for our little company. We stand by our vision, by our hopes and dreams, by our quest to connect genuinely with our customers and bring a bit of nature’s goodness into your lives.

We are grateful for your support, for helping this little small business grow, and for making us a part of your family’s adventures. As we grow, however, we find ourselves spending more time on the day-to-day challenges and opportunities of running the company and less time dreaming about our vision.

And so, today on mom-and-pop small business day (yes, it’s a thing!), we’re taking the time to reflect on our journey and assert our vision going forward.

We believe in living life intentionally, deliberately making choices for ourselves and our children.

We believe in simplicity, understanding the freedom of enough and the stress of too much.

We believe in Mother Nature, trusting that she will provide for us better and more wholly than any artificial creation.

We believe in the wisdom of childhood, embracing play and resisting the urge to treat our kids as mini-adults.

We believe that adventures come in all sizes, embracing the little adventures along the way.

We believe in a gathered table, breaking bread with family and friends and sharing the goodness of a wholesome meal.

We believe in slowing down, taking deep breaths, and recognizing the incredible gift we have to explore this beautiful world with our children.

We believe in the light deep within our children and we embrace the future that, someday, they will create.

Yes, we are a small business, run by a mom and a dad. On any given day, our emotions run the gamut from hope to doubt to stress to relief to disappoint to happiness. At times, it is easy to get caught up in the rollercoaster of life.

And sometimes, we need to remind ourselves that we are the creators, not the passengers, of our lives. We find it useful to assert our vision, our values, our hopes and dreams, to re-center ourselves.

As part of this community together, we would love to hear your visions too. What do you believe in, for yourself and your family?

Naturally Dyed Easter Eggs

Our tradition the past 3 years has been to celebrate the start of spring with our naturally dyed flower imprinted Easter eggs. There's something to be said when you can appreciate each step of the process just as much as the end result. From the gathering of the first blooms in our yard, to the tying of the eggs, to the fishing out from the dye baths- each step generates so many "ohhh it's so beautiful!"s and "oh my goodness how precious!"s, reminding me to find comfort and contentment in this sweet journey of life. I thought I'd share our process for making ours in case you have yet to make your springtime eggs!

What You Need:

-  12-18 hard-boiled eggs (for instructions on hard boiling, here's a basic recipe!)
-  old pantyhose (finally found a use for those old things in the back of your drawer!)
-  string
-  small fresh flowers and leaves
-  vegetables for dyes (I used beets and red cabbage)
-  white vinegar

Instructions:

-  Prepare hard boil eggs and cut the old pantyhose into approximately 4 inch pieces. Since the whole process of flower imprinted eggs can be a bit more time consuming, I try and prep what I can without the kids so that when they are ready to dive in, I can have the materials all ready to go. This is an easy step that I can do the night before.
-  Collect small flowers and leaves. This is one of my 5 year old twins' favorite part. We love walking our yard together and seeing what is popping up, and it's a little celebration of spring in itself. Usually not much is blooming yet, but the tiny flowers we find are just the perfect size for the eggs. Fern-shaped leaves also turn out beautifully.
-  Prepare dye baths. Since the wrapping of the eggs can take a bit of time, I always get the dye baths going so they can boil while we wrap. I used this tutorial for preparing the dyes.

-  While the dye baths are boiling, we wrap our eggs. The actual wrapping is difficult for children, so they help me with picking what they want to put on the egg and laying it on for me. Most flowers we put face down as it is easier to get flat that way.
-  I then take a piece of the nylons and stretch it across the top of the flower and it press down and around the egg and gather it all in the back and twist it. Now that my kids know how to tie knots, they help me take the string and wrap it around tightly in the back while I hold the pantyhose in place (so I don't have to use my teeth to help me anymore to do it all myself ;)

-  Enjoy the beauty of the flower pressed eggs in itself while the dye baths cool to room temperature :)

-  Slowly drop the eggs into the dye bath jars. Usually, I keep it simple with just two dye colors. And in a 3rd jar I mix the two colors together to see what happens! Refrigerate until desired color is reached- we soaked ours overnight. This also teaches delayed gratification since you have to wait quite a bit!

-  Fish out the eggs with a spoon and carefully cut the nylons open and remove from egg. Gently pat dry with a cloth and enjoy each unwrapping as your children squeal in delight!

The left ones were the beet and red cabbage dyes mixed- I expected them to turn more purple-y but perhaps I had more cabbage dye than beet! The middle ones were the red cabbage and were my favorite. The right were the ones soaked in the beet dye, which didn't come out as intensely pink as they had in years past but I love the subtle nature of them!

Thanks to Michelle @danceypantsdisco for inspiring me years ago to try this with my kids. I love that it is now our own little tradition.

A Day Without Being Plugged In

“ It’s only by keeping a distance from the world that I can begin to see its proportions and begin to try to sift the essential from the fleeting. I feel that so many of us now have the sensation of standing about two inches away from this very crowded, noisy, constantly shifting big screen, and that screen is our lives. It’s only by stepping back that we can see what the screen is communicating.” - Pico Iyer, on his TedTalk "The Art of Stillness.”

This past Sunday, we tried something new. From sunup to sundown, we treated our iPhones as, well, just phones and nothing else. We did not check email, Instagram, Twitter, Facebook, or browse the Internet.

At first, it felt a little strange not to wake up in the morning, check email, check the news, check the weather, and check social media. As the morning wore on, we both felt the urge to unlock our iPhones and “connect” with the digital world out there.

But then, something unexpected happened. As the day continued, our desire to check our iPhones began to fade. We felt liberated from being plugged in. We didn’t sneak away to check email, monitor new orders coming in, or see what’s happening politically.

At the end of the day, I suspected that I would be excited to catch up on the day’s news and reengage in social media. But truth be told, my urge to plug back-in diminished as nighttime approached.

In our own small way, we practiced what Pico Iyer would call the “art of stillness,” helping us to re-focus our attention and re-establish our intentions by taking a break. We chatted with friends after church while our kids played on the playground; we sat around a gathered table as a family to enjoy a good meal; and we just slowed down—a refresh we needed as we headed into the week.

Importantly, we discovered that just one day is enough to start disrupting unconscious habits and impulses to check our phones. As a small business, we rely upon technology—and heavily on our iPhones—to connect with mamas and papas around the world. We are grateful for this digital community, which has even blossomed into friendships outside the digital realm.

We do not want to disengage from technology. Rather, we want to engage in our digital lives more deliberately. To us, it’s just as important to step back, if only for a day, to help us re-focus on the truth, beauty, and goodness all around us.

Mother Nature's Original High-Performance Baselayer

A high-performance base layer that doubles as your kid’s softest and coziest set of pajamas? Yup, that pretty much describes our thermal long johns, designed for daytime adventures and a good night’s sleep.

To achieve this design goal, we rely upon a natural fiber engineered by Mother Nature’s patient evolution: merino wool. No other fiber—manmade or natural—can quite match merino’s unique properties.

First, it’s soft. Really soft. Really super soft. Measuring in at 18.9 millionths of a meter, each merino fiber in our collection is incredible fine—which translates to itch-free next-to-skin comfort and softness.

At pop-up shops, parents are often surprised by the soft handle of merino and ask us: “This is really wool?” Yes, it’s true. Merino sheep produce the finest softest wool you’ve ever felt. We source our merino fabric directly from New Zealand, where merino sheep roam mountainous meadows. 

While you’ll notice its softness first, merino’s unique qualities do not end there. Merino wool is a natural temperature-regulator, thanks to an insulating effect created by tiny crimping in its fibers. As a result, the wearer is insulated against hot and cold temperature swings—keeping you warm in the cold and cool in the heat. No synthetic fabric can replicate this effect quite like merino.

Merino also naturally wicks away moisture and retains heat even when wet—a key performance metric for winter play in the great outdoors. Cotton, on the other hand, robs the wearer of warmth when wet and dries slowly. In contrast, merino continues working hard to keep the wearer comfortable in dry and wet conditions. In fact, merino can hold up to one-third of its weight in water before it even feels wet!  

And, unlike synthetic fabrics which stubbornly cling to odor (that is, bacteria!), merino is naturally anti-microbial which means your little one will have a better-smelling garment that needs less washing. What parent doesn’t need a little help cutting down on laundry?

If you’re like us, you are also drawn to merino as a natural fiber as opposed to, say, a petroleum-based fiber like polyester. If we’re heading outdoors, we just feel better wearing a high-performance fabric engineered by nature instead of plastic-based clothing.

Because let's talk about the issue of plastics. Every year, several millions of tons of plastic enter our oceans. This floating plastic includes microfibers that become separated from our synthetic clothing in the wash. These micro-plastics from synthetic clothing find their way into our streams, rivers, and oceans. And they never biodegrade. Those polyester baselayers will leave their mark on this earth for a LONG time.

Merino wool, on the other hand, is naturally biodegradable. In fact, if you were to bury a merino t-shirt in the ground, chances are it’ll be completely gone in less than a year! Merino will always return to the Earth.

Merino wool will always represent the soulful base of everything we make. After all, Mama Nature knows best.

Our Book Shelf

When visiting another’s home, one of the first things I do is spy their book shelf. It’s like a taking a peek inside a friend’s or family member’s soul.

What do they value? What makes them tick? What dreams do they have? The contents of a book shelf can tell you so much, if you look and listen.

And so, we wanted to give you a small look at our book shelves — to show you what touches our hearts, souls, and minds. Our most cherished books include:

“The Wilderness World of John Muir: A Selection from his Collected Work,” edited by Edwin Way Teale. Our copy is flagged and underlined. Muir’s philosophical love prose to nature inspire us to share the natural world with our kids and preserve its beauty.

“The Portable Thoreau,” edited by Carl Bode. Written over 150 years ago, I’m always surprised at how Thoreau’s philosophy of living a simple and meaningful life rings as true as ever today. We can all relate to retreating into the woods, if only for a few hours on a hike, to live deliberately.

“The Last Empty Places: A Past and Present Journey Through the Blank Spots on the American Map,” by Peter Stark.  In some ways, Stark is the latest in a long list of nature writers inspired by the words of Thoreau and Muir. In this book, which is equal parts environmental philosophy and exploration, Stark sets off with his family to explore the “empty places” in the US — natural and untouched wonders from Maine to New Mexico to Oregon.

“In Defense of Food: An Eater’s Manifesto,” by Michael Pollan. We love food — not just the necessity of its nourishment, but everything else that comes with it. A gathered table surrounded by friends and family. Its daily rhythms and pauses. Its pleasure and anticipation. And we thank Pollan for being a guide on much of our food journeys.

“Einstein Never Used Flashcards: How Our Children Really Learn and Why They Need to Play More and Memorize Less,” by Kathy Hisch-Pasek and Roberta Michnick Golinkoff. If you were to browse the parenting books on our shelves, you will notice a simple theme: play! In this book, the authors provide the scientific underpinnings behind the power of play and remind us to resist the urge to join the “roadrunner society” of faster, better, and more.

“Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life,” by Peter Gray. This book is probably JP’s favorite parenting book. Peppered with personal anecdotes, scientific observations, and even evolutionary biology, Gray’s book pulls at the heart strings while bringing intellectual rigor to the very simple, human, and necessary act of play!

“Simplicity Parenting: Using the Extraordinary Power of Less to Raise Calmer, Happier, and More Secure Kids,” by Kim John Payne. Payne’s message is simple: when we remove clutter and over-stimulation from our kids’ lives, they can just be kids—creative, playful, happy, and confident. (Not bad advice for us grown-ups either!)

“The More of Less: Finding the Life You Want Under Everything You Own,” by Joshua Becker. Self-described minimalist, Becker shares his story as the classic suburban family inundated by the weight of “too much.” Becker and his family discovered that, as they stripped away the excess, they found more time to pursue those activities that really mattered and enriched their lives.

“The Blue Zones of Happiness: Lessons from the World’s Happiest People,” by Dan Buettner. National Geographic’s Dan Buettner has traveled the world (from Denmark to Costa Rica to Singapore to the U.S.) to study the habits and secrets of happy long-living populations. Buettner provides an inspiring blueprint for how we can organize our lives, our neighborhoods, and our daily activities to find pleasure, purpose, and pride (the three “P’s” of happiness).

“Let My People Go Surfing: The Education of a Reluctant Businessman,” by Yvon Chouinard. Patagonia’s iconic founder recounts his story—from selling homemade products out of the back of his van while rock-climbing to building a conscious company that cares for, not just its profits, but its people and the environment too. As business owners, we strive to emulate Patagonia's compassionate and inspiring vision of what a business can and should be.

“Start Something that Matters,” by Blake Mycoskie. TOMS’ founder offers a peek into his successes and failures as an entrepreneur and, along the way, inspires the next generation of creative-minded individuals to start something that matters.

“Delivering Happiness: A Path to Profits, Passion and Purpose,” by Tony Hsieh.  “Delivering Happiness” is Hsieh’s story as the founder of two highly successful companies, including Zappos. Hsieh is an honest soul who realized that chasing profits, even successfully, would never make him happy; instead, pursuing creative endeavors and genuinely connecting with others are they keys to his contentment.

“The Icarus Deception: How High Will You Fly?”, by Seth Godin. When we need a bit of inspiration and courage, we turn to Seth Godin. A serial entrepreneur himself, Godin so perfectly captures the hopes, dreams, and fears of the entrepreneurial mindset…and reminds us to fly a little higher.

“The Millennial Lawyer: How Your Firm Can Motivate and Retain Young Associates,” by JP Box. Now this is a true fan favorite in our home, so I just had to include it here :)! This is JP’s book (husband and co-founder of Chasing Windmills), published this year!

So there you have it — a peek at some of our cherished books at home! What are yours?

Oh, and a couple of books on our reading list for 2018:

* "Last Child in the Woods," by Richard Louv.

* "There's No Such Thing as Bad Weather: A Scandinavian Mom's Secret for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)," by Linda Åkeson McGurk.

* "Norwich: One Tiny Vermont Town's Secret to Happiness and Excellence," by Karen Krouse.

On Living Simply in 2018

Someone once asked The Minimalists, Joshua Fields Millburn & Ryan Nicodemus, what a minimalist wears everyday.  Their answer: his or her favorite clothes.

As an apparel company, we are keenly aware of our impact in adding a new product to the stream of commerce. Above all, we strive to add value to your lives, to have our merino gear become the favorite pajamas and blankets in your little one’s wardrobe, and to provide beautiful simplicity and functionality for everyday adventures.

As parents of five-year-old twins, we are drawn to the minimalist ethos of surrounding yourself with the people and things you love, while stripping away life’s excesses.

Minimalism is a new movement based upon old principles. World religions, from Christianity to Buddhism, preach living a life centered on the essential items necessary to nourish your heart, your soul, and your mind.

Our literature is also full of kindred spirits pursing minimalism.  Henry David Thoreau, writing in a small wooden cabin in a quiet forest, called for a “simplicity of life and elevation of purpose.” He cautioned against living “too fast” and warned that our lives “are frittered away by detail.”  His rallying cry rings as true today as it did over 150 years ago: “Simplicity, simplicity, simplicity!”

With the New Year upon us, we are committing ourselves to living deeply and sucking out all the marrow of life (to paraphrase Thoreau). This commitment necessarily requires us to strip away the excess and shine a spotlight on that which truly enriches ourselves, our family and friends, and our community.

And so, here are a few of our action items to live more simply in 2018:

Enjoy dinner by candlelight during the winter.  For the Christmas season, Sarah and our kids hand-rolled beeswax candles, decorated with wax hearts, and gave them as presents to family and friends — sharing the gift of warm light.  We also kept plenty of candles for ourselves too :)

When we pause as a family to enjoy a dinner by candlelight, we remove the bright overhead light.  Our eyes adjust to the warmth of candles, and our attention narrows to the food on the table and the loved ones gathered around. We are reminded of the joy of good food and good company.  (As a parenting tip, it also makes the bedtime routine much easier! Without lightbulbs extending the day, our kids become sleepy and ready for bed much sooner.).

Complete the 30-day challenge. We are currently on day 16 of the 30-day minimalist challenge. The setup is simple: on day 1, part with 1 item; on day 2, part with 2 items; and, by day 30, part with 30 items. If we complete all 30 days, collectively Sarah and I will have donated, recycled, and, when necessary, trashed almost 1,000 items from our home.

Surprisingly, the challenge has been fairly easy thus far, and neither of us has made a difficult choice when parting with an item — which goes to show just how much stuff we randomly and mindlessly accumulate over time. From overstuffed kitchen drawers to long-unworn clothing buried deep in closets, our homes are full of things we don't need or want.

That free mug from a business conference five years ago? Gone. That mysterious pile of cords from some aging technology of uncertain origins? Gone. That shirt that I haven’t worn for years? Gone.

In the end, we hope to be surrounded by things that we love.  Or, as Marie Kondo, author of The Life-Changing Magic Act of Tidying Up, would say: let us surround ourselves with those things that spark joy.

Organize office closets.  As work-from-home business owners, we want our home offices to have a sense of “hygge,” a Danish concept meaning warmth and coziness. Unfortunately, our cluttered and disorganized closets and desks too often evoke a sense of overwhelm.  In 2018, we’ll be cracking open filing cabinets and rummaging through our drawers with an eye to simplifying and digitizing.

Buy in bulk & organize pantry.  Packaging — it fills our pantry. A box of steel cut oats, a box of raisins, a box of cereal, a package of mixed nuts, and so on and so forth. So many packages.

At Chasing Windmills, we try to minimize packaging. It’s why we use 100% recycled and recyclable polymailers (courtesy of our friends at EcoEnclose). It’s why we wrap our swaddles, blankets, and long johns in a beautifully simple ribbon. And it’s why we offset the carbon footprint every year of our shipping operations and home office agentry use (courtesy of our friends at TerraPass). It’s our small way of trying to minimize our footprint.

An opportunity also exists in our own pantry. By committing to buying bulk whenever possible, our organized pantry will be full of food instead of packaging. It’s a small step but we believe it’s worth taking.

Share the message of simplicity with our kids.  Our children’s Waldorf preschool teacher is offering a parental education class this year on simplicity parenting (inspired by Kim John Payne’s book, Simplicity Parenting). We hope to use this opportunity to connect with other like-minded parents - community always manages to help us stay strong on our course of pursuing a simpler life when there is so much around us that distracts.

*    *    *

If you were to walk into our home today, you would not say, “this family lives a very minimalist and spartan lifestyle.” Instead, you would see toys and craft projects in the family room, dolls and stuffed animals in our children’s rooms, paper-filled home offices, and so on.  However, being a minimalist doesn’t mean living a life of deprivation.

Rather, minimalism is all about living a life of joy. It’s about surrounding yourself and your family with that which creates “hygge” and contentment. It’s about loving to use the things you own, instead of loving to buy the things you want. It’s a subtle distinction, but to us, it’s an important one.

We are by no means the perfect messengers for this movement, but we find comfort and meaning in this journey. We strive for the life we love. And to us, that’s an ideal worth chasing this year.

Medium Far Behind

When biking through the neighborhood with our 5-year-old twins, I’m usually a few feet from their back wheels. They lead the way, but I follow closely to make sure they look both ways before crossing a street, to pick them up if they fall, and to mediate any disputes on which way to turn next (yes, those do happen!).

But this weekend, something changed. Our kids turned around and told me, “Daddy, follow medium far behind.” After some negotiating, we determined that “medium far behind” meant roughly one block — close enough to see them, call to them, and speed up to them quickly…but still far enough away to give them the sense of camaraderie together, on their own little adventure, making their own choices, and looking out for each other and themselves.

Proudly, I watched them stop at each crosswalk, hold out their little arms to stop the other from going, and then pedaling away together. They didn’t argue over who led, which way they turned, or how fast to pedal. They seemed really happy.

And I wasn’t there to listen to their happy chatter and be part of their adventure. I was medium far behind, close enough to zoom in if needed and yet far enough away to give them space.

Part of me wanted to pedal within a few meet of their back wheels again and soak up their companionship. But I knew that my presence would spoil their moment, their sense of adventure, their reliance upon each other, and their confidence in themselves. They needed those moments of me being medium far behind.

And that’s when I realized that, if I’m doing my job correctly as a parent, I’ll sometimes need to be medium far behind. They need to experience the joy and responsibility of thinking for themselves, being on their own, and growing into confident and independent human beings.

It may sound cliched, but this journey of parenthood is like none other. When our kids were newborns, spending their first week in the NICU, they needed us to be super close — none of this medium far behind stuff. 

But as they mature, they’ll need their own adventures; they’ll need to test their own mettle. They’ll need us to step back so as to let them step forward. It’s bittersweet to be a parent sometimes, knowing that progress sometimes means becoming less so our children can become more.

But truth be known, it’s much sweeter than bitter. Sure, I felt a touch of disappointment that I couldn’t hear my kids talk to each other as they navigated their way through the neighborhood. But that feeling was overwhelmed by a sense of pride and contentment, watching them test their wings and practice flying.

Because someday, they will be ready to fly on their own. And I’ll remember those moments of being medium far behind and be filled with love and joy.